Parfois - Born with accessories,
grown as a full look

Parfois is an established global fashion brand specializing in women's accessories and clothing.

Born with accessories, we have expanded into a comprehensive lifestyle brand that honors authenticity and diversity. Our mission is to inspire customers to express themselves through the latest trends. From timeless essentials to statement pieces.

Our mission

Inspire customers to express themselves through the latest trends

A global fashion destination

With worldwide store availability, we've made fashion accessible to women everywhere

We have become the go-to destination for trendsetters and fashion enthusiasts seeking the latest in:

We've built our reputation by understanding the desires of fashion-forward women, consistently bringing the styles they're already dreaming about.

70+

countries

1000+

opened stores

100+

stores opening per year

5000+

new SKUs every season

From a single store to global reach

Our journey began in 1994 with a single store in Porto, Portugal

What started as a fashion accessory brand was born from a simple yet powerful vision: to make sophisticated, high-quality accessories accessible to women who appreciate style and value.

From the beginning, we experienced rapid growth, quickly establishing ourselves as a leading accessories company in our home market. With stores in Lisbon, Funchal, Viseu, Braga, Cascais, Coimbra and other Portuguese cities, we consolidated our presence throughout the national territory before embarking on international expansion.

What followed were years of strategic expansion into new countries. In 2025, we will open more than 100 new stores.

A global company

Parfois brings fashion to over 70 markets, with 1,000+ stores and a powerful online platform, always adapting to each country

From accessories to complete looks.

Our product journey features a diverse selection of fashion accessories

From bold statement bags, to delicate jewellery and versatile clothing, our collections enable customers to create complete outfits that showcase their personal style from head to toe.

Every week we bring new arrivals! Our in-house design teams keep our collections modern, with new styles and inspirations for everyone. This focus on innovation means our customers always have access to the latest trends and seasonal must-haves essentials, keeping their wardrobes fresh and current.

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Our team

Our success stems from the commitment of our outstanding team

We take pride in our workforce, which mirrors the diversity of the women we support. Our organisation boasts a strong female representation of around 80% at all levels. This diversity provides authentic insights that help us understand and cater to the needs of our fashion-forward customers.

Our focus on customer satisfaction and service excellence drives everything we do. Our dedication to delivering outstanding service and ensuring customer satisfaction, alongside our reputation for innovative products, has driven our growth. This commitment will continue to steer us as we explore new markets and categories.